Inspired by his own childhood, this 22-year KFC veteran is helping hungry kids in Louisville

Matt Blantonās KFC family pushed him to succeed ā now heās paying it forward
When Matt Blanton was 16, hungry for a paycheck and striving for independence, the couple who lived next door took him to KFC to apply for a job. When he was 17 and eager for hours, his manager gave him the opportunity to āwork, work, work, work, workā ā allowing him to build his savings and his reputation as a dedicated employee. Years later, after an ill-fated 18 months at another restaurant, Blanton got a second chance from a former boss to return to KFC. And through it all, a loyal mentor who he met as a teenager and reconnected with as an adult, has encouraged him to strive for more.
āKFC really has been a support system for me,ā said Blanton, who now works as a senior group lead for the KFC U.S. helpdesk. āWhen I first started as a cook and didn’t really have a stable home life, KFC gave me guidance, and now, I have my own family and am able to come to work and bring my passions to the team.ā
Next year, the impact of that support system will culminate in Blanton receiving his bachelor’s degree from the University of Louisville. But even as heās still working toward that achievement, Blanton has embraced his own mission to give back as one of KFCās most enthusiastic supporters of Blessing in a Backpack.
Helping kids who grew up like he did
Founded in Louisville 14 years ago, Blessings in a Backpack is now a national charity that provides children who receive free and reduced price lunch at school with food to take home on the weekends. When KFC U.S. began its partnership with the charity, Blanton jumped at the opportunity to lead his teamās efforts. For him, it was personal.
āIn middle school, I started getting made fun of for free lunches,ā Blanton said. āKids started picking on me, and I would get too embarrassed to eat a lot of time. So, I would just skip lunch.ā
āI was one of those kids,ā he said. Now, heās helping them. One of his first missions as the leader of the helpdeskās efforts to collect food for Blessings in a Backpack was to bring in peanut butter to send home with kids for spring break ā something āa little more substantialā to last the whole week, Blanton said. When it was time to deliver the jars, Blantonās team had collected nearly 600 of them, almost twice the company-wide goal of 300, ensuring that every kid in the school received a jar in the spring and again that summer.

Ashley Milligan, Robbie Stephens, Steve Brock, Shivani Patel and Stephanie Kallin packing donations for Blessings in a Backpack.
Crafting teachable moments
Going above and beyond is becoming a habit for Blanton. After getting to know the teachers at J.B. Atkinson Elementary, the Louisville school that receives the bulk of KFCās donations, members of Blantonās team renovated the teachersā lounge, providing new furniture and new flooring. In May, they threw a party for Teacher Appreciation Week, complete with an appearance by Colonel Sanders himself.
Under Blantonās leadership, the helpdesk team, which provides technical and business support to restaurant managers and includes 68 people, has emerged as KFCās most eager partner with Blessings in a Backpack. Blanton credits support from his supervisor Brian Sanders for allowing him to embrace the mission.
āFeeding these kids is important to anybody, right? No one wants children to go hungry,ā Sanders said. āBut to Matt, itās personal, so our team is equally dedicated to the cause.ā
Itās not just support that Sanders has provided. During every food donation campaign, Sanders has matched donations from the helpdesk team members. āHe’s really stepped up,ā Blanton said.
Back to school
When Blanton was 16 years old, he met KFC Director of Learning and Organizational Development Kathy Gosser at a local KFC restaurant. Now Gosser, who boasts both a MBA and a Ph.D in Educational Leadership and Organizational Development, is one of KFCās leaders encouraging him to earn his bachelorās degree.
āI know Matt skipped college in his 20s because he was making good money at KFC,ā Gosser said. āBut Iām a self-proclaimed degree pusher! I mean, when KFC and Yum! reimburse $5,250 of your annual tuition, itās a no-brainer to get your degree while working here.ā
At first, Blanton resisted Gosserās motivation because he wondered how heād juggle classes, being a good father and husband, and his new role, but thanks to Gosserās persistence and a program at the University of Louisville geared toward mid-career students, he began his path toward a degree.
In his first semester, he wrote papers reflecting of his nearly two decades in the restaurant industry, earning 48 credit hours in the process. Next spring, heāll receive his B.S. in Organizational Leadership, which he plans to use to springboard his career at KFC.
āFamily isnāt just about DNAā
The support system provided by his KFC and Yum! family has made all of this possible, Blanton says. āHaving people rally around you, you don’t get those experiences just anywhere,ā he said. āThat’s one of the things that I’ve learned, that KFC and Yum!, they truly are your family.ā
Family, he said, isn’t just about DNA. Thatās a lesson he hopes to impart on students heās helping through Blessings in a Backpack. Whether itās their teachers, the KFC and Yum! employees collecting food for them or the guy in the Colonel Sanders costume, Blanton wants them to have adults showing them what their lives could be like. After all, it worked for him.

Sanders giving Blanton the ABR Award.

Cheryl VanAllen and Ashely Hunter packing backpacks for Blessings in a Backpack.